GroupLink® EnterpriseCRM Relationship Software

Benefits of GroupLink's CRM Enterprise Level Web Services

As you expand the reach of your Customer Relationship Management (CRM) solution, GroupLink's CRM Web Services provides you with several technological and business benefits including:

Functionality of EnterpriseCRM

EnterpriseCRM is a transactional tool designed to solve intersystem communication problems and make interactions between applications more efficient by allowing users to run business processes from one central web based location. The interoperability of EnterpriseCRM across platforms, programming languages, and software applications allows businesses to choose application specific business processes they would like. Web services would then pull data from the CRM database to complete those processes.

EnterpriseCRM with web services is a popular solution for many businesses because it offers a cost effective way to solve application-to-application communication problems. Web services offer developers a route to easily solve problems without having to buy add-on proprietary software that cannot be altered to adapt to ever-changing business processes within organizations. This results in a higher return on your software investment.

What are Web Services?

Web services are defined by the W3C Working Group as a software system designed to support interoperable machine-to-machine interaction over a network. It has an interface described in a machine-processable format (specifically WSDL). Other systems interact with the Web service in a manner prescribed using SOAP messages, typically conveyed using HTTP with an XML serialization in conjunction with other Web-related standards (W3C Working Group, 2004).